recent articles
How to write for 'snacking' readers
The tools we use shape the way in which we communicate. And because more people are communicating via mobile devices, they are "snacking" when they read, rather than sitting down for a banquet of words. Here's how to write for them:
Why it might NOT work
Here are five reasons why many online communities never materialise, and suggestions for overcoming them.
Which measurement tools to use
There are literally hundreds, if not thousands, of free tools available to help you keep track of your online presence and progress. Here are just a few to get you started:
How much time is enough?
Building your social media expertise requires effort and time - something that is in short supply for most small business owners. Follow these steps to help you manage yours better:
Three quick tips
Keeping track of Twitter can be a full-time job. Fortunately, there are a handful of tools that you can use to automate and organise much of your Twitter-based communication.
what the experts say
How to start a listening programme
If you think you are ready to incorporate social media into your business, start by listening. Here's how to do it:
