Regardless of the size of your business, playing in the social media space requires three essentials. Here's what they are, and what they should include.
1. A professional website
Participating in social media can help your organisation to build brand awareness and generate leads, but before you entice target audiences to your website, ensure that it is professional and functional. It should include:
Some 63% of consumers and small business owners turn to the Internet first for information about local companies, and 82% use search engines to do so. However, only 44% of small businesses have a website and at least half of these spend less than 10% of their marketing budget online, according to research from WebVisible and Nielsen. Make sure your business isn't one of these.
2. Clear rules of engagement
If you jump into the social media space without a solid understanding of its rules and best practices, you might commit social media hara-kiri without even realising it. Here are some pointers to get you started:
3. Understand the tools available
Know what tools you have at your disposal. Do some research, ask friends and colleagues and start experimenting with the tools that you find the easiest to learn. You can build on this knowledge as you become more proficient.
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