Russell Fox
Marketing
Russell Fox's articles ››
Consumers are most influenced by word of mouth when deciding what (and where) to buy. This is according to the BIGresearch Study conducted in the USA in December 2005. Television was the second-most influential medium and direct mail the sixth.
A website provides essential contact details and helps to build up your business network. But, like any other networking tool, it is only effective if you use it properly. It has to be more than window dressing.
Everybody likes to feel special. For customers this means service providers who remember them, welcome their repeat business and know their preferences without being told. Sounds like an impossible task? Meet CRM.
Expanding your business online is a great way to grow, but how do you get customers to fill those shopping carts?
Effective marketing is more than an eye-catching advert or a cold-calling campaign. You need to understand what sets your business apart from the competition before you can start promoting it. Let's start at the beginning.
You don't need mega bucks to draw attention. Very often it is the simple, elegant and truly clever ideas that get noticed. As a small business owner, you have to make the most of what you have - and you'll be surprised at what you can do on a small budget.
