Consumers are most influenced by word of mouth when deciding what (and where) to buy. This is according to the BIGresearch Study conducted in the USA in December 2005. Television was the second-most influential medium and direct mail the sixth.
Effective marketing is more than an eye-catching advert or a cold-calling campaign. You need to understand what sets your business apart from the competition before you can start promoting it. Let's start at the beginning.
Even successful businesses are feeling the pinch of the current economic times. When the going got tough for Walter Pretorius from Pretoria, he expanded into a whole new market. Here's his story.
Marketing is often mentioned in the same breath as sales. The two, however, are not the same. Marketing is the groundwork that makes sales possible. Here's a detailed overview to get your marketing programme started.
Email inboxes are awash with e-newsletters these days. Want to know how to make yours stand out from the crowd? Just follow these tips.
Ensuring customer satisfaction is the key to increased sales and profitability. The question is, are your daily interactions bulking up your wallet or leaving a hole in your pocket?
