Everybody likes to feel special. For customers this means service providers who remember them, welcome their repeat business and know their preferences without being told. Sounds like an impossible task? Meet CRM.
Having people buy your products or services is good. Having them come back for more is better. Having loyal customers who refer other people to you is the best. Here's how to turn buyers into loyal customers.
An online presence is an essential aspect of doing business these days. Customers expect the ease of websites and email when doing business with you - almost as much as they expect good service.
International doughnut giant, Krispy Kreme, has never spent a cent on advertising. It is the leading doughnut franchise in the world purely by word of mouth. Besides producing a quality product, the company's solid customer relations have ensured that their customers tell the rest of the world how fabulous they are. Your customers can do the same for you.
Successful marketing is about identifying the different segments within your target audience and tailoring your campaigns so that they have the right kind of influence in the right place, at the right time.
