The tools we use shape the way in which we communicate. And because more people are communicating via mobile devices, they are "snacking" when they read, rather than sitting down for a banquet of words. Here's how to write for them:
Here are five reasons why many online communities never materialise, and suggestions for overcoming them.
There are literally hundreds, if not thousands, of free tools available to help you keep track of your online presence and progress. Here are just a few to get you started:
Building your social media expertise requires effort and time - something that is in short supply for most small business owners. Follow these steps to help you manage yours better:
Keeping track of Twitter can be a full-time job. Fortunately, there are a handful of tools that you can use to automate and organise much of your Twitter-based communication.
If you think you are ready to incorporate social media into your business, start by listening. Here's how to do it:
Entrepreneurs not only use social media; they also create it, and South Africa is home to one of the great Web 2.0 success stories: Herman Heunis and MXit.
CASE STUDY: Thomas Lee, a shareholder and director of Solution Blox, a small local information technology company, is a huge fan of Web 2.0 applications. LinkedIn is a firm favourite.
Case Study: How does a small local business that sells quirky fashion items get itself noticed on a thinner-than-shoestring marketing budget? By harnessing the power of social media, of course.
Pixel Pro Photography in Pretoria celebrated its first anniversary in October 2009. It also boasts 2 363 Facebook fans and ranks top of the Google search results (despite competing with a Canadian studio of the same name). Theirs is a social media fairytale of common sense, good planning and commitment.
